Paws & Claws wanted an original logo, brand guide, stationery, and packaging designs.

Paws and Claws is a holistic veterinary practice expecting to franchise. They wanted a distinctive and versatile logo that visually reinforced their brand. My design reinforces their brand and message by including a paw and another paw with claws, while also evoking the shape of a chew toy. The green color palette reinforces the holistic and medical nature of their business. Their clientele is middle-class pet owners, so fonts were chosen for a combination of legibility and invitation – neither too formal nor too whimsical. The logo works in black and white, for their range of the needs, including embroidery on apparel.

The stationery is crisp and professional for a serious veterinary practice, and the brand usage guide communicates brand standards in an inviting, straightforward format.

The packaging fits their brand with high-contrast designs which strictly adhere to the brand usage guide.